To summarize the concept of made by Frederick Jameson: it’s much easier to imagine the end of the world than the end of capitalism.
Although the economy is omnipresent in our daily lives, its is often regarded a boring, uninteresting and too complicated. People are not aware of the economic realities happen to them, and being dominated by the formality of it.
Ecotopia presents a fictional economic reality. Ecotopia sets the time in a pragmatic future with two main world rules that are different from the world we occupy.In this world, a truly sustainable economy is functioning within the limits of our natural capital.
Ecotopia disciplined the usage of natural resources at average bio-capacity. Therefore, there is a fixed amount of bio-capacity everyone has according to the planet each year, a parallel bio-credit system limiting resource usage for each individual.Ecoptia is aimed to utilize speculative design as a thought experiment to more easily imagine an economic alternative.
How do we use the future as a brief? This project is presented through various scenarios that might happen in ecotopoia. The scenarios depicted in the Ecotopia are not forecasts for what may or may not happen to this disciplined economic situation but examples from an infinite number of possible scenarios. Consumerism is set as the central theme to scenario-building activities, for its close relationship with our capitalist economy and our material lifestyle.
Imperial College of London
Dyson School of Design Engineering virtual Design Engineering Show
Royal College of Art 2020 Degree Show